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Crowdfunding is the end, not the beginning

November 05, 2016 by Soumya Radhakrishnan

Most of the interviewers in celebrity interviews dwell unnecessarily on the personal lives of the interviewees. Though such topics make the show more sensational and can receive crowd’s attention, it teaches us, the mere mortals, nothing. It doesn’t offer us any takeaways that inspire us to become like someone whose work we admire.
 
As a result, we form this false idea of success. Many crowdfunding projects fail to reach their goals because of this false notion. 

“The worst name ever for an internet company is Kickstarter. It should be Kickfinisher. You actually start 4 or 6 years beforehand. You build a network, you pay it forward to the community, you are trusted, you are liked. And then, the Kickstarter is easy because you just whisper to the people: “You know me and the thing I do? It’s ready.” It wasn’t the big launch, it’s the big finish. It takes 10 years to press the button not 10 minutes.
It turns out the long way is the shortcut.”

The ‘emergency’ attitude doesn't work in reality. It takes years of hard work to become an overnight successful person. Therefore, we should probably consider our projects as an organized hobby. 

“Fast starts are never as important as a cultural hook, consistently showing up and committing to a process.

Build an asset. Large numbers of influential people who read your blog or read your emails or watch your TV show or love your restaurant or-or-or...
Then, put your idea into a format where it will spread fast. Then, if your idea catches on, you can sell the souvenir edition.”

‘The myth of the overnight success’ is clearly, a myth. 

November 05, 2016 /Soumya Radhakrishnan
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